New York - AT&T is once again experimenting with offering unlimited data plans to smartphone customers while promoting its DirecTV service, signaling a potential reversal of industry trends toward data caps and charges for big video watchers.
AT&T is trying to capitalize on its $48.5 billion purchase of DirecTV last year. On Monday, it’s announcing an unlimited data plan for cellphones, if you also get DirecTV or AT&T’s home-TV service, U-verse.
The unlimited data deal may be cheaper than AT&T’s limited-data plan if you have a family that watches a lot of video and want cable; if it’s one person, sticking with the existing plan is likely a better value, especially if you don’t want cable. It’s a limited-time offer but AT&T won’t say when the promotion would end. People who sign up can keep their plans when or if the promotion ends.
While AT&T killed its unlimited data plan in 2010 for new customers, followed by Verizon in 2012, unlimited plans — with qualifiers — do still exist. Both the biggest wireless carriers let their existing customers keep unlimited plans, although the price has gone up recently. Late last year, they announced price increases — Verizon charging an extra $20 per line, AT&T another $5.... Read More: VIN