Jerusalem, Israel - Dec. 20, 2018 - The Globes Israel Business Conference is being held over two days in Jerusalem at the International Conference Center. Prime Minister Benjamin Netanyahu opened the conference which is in its twentieth year, with a presentation, followed by a question and answer session. Dozens of business and government leaders are participating, with audiences of hundreds from all over Israel and international guests.
President Reuven Rivlin spoke this morning, Thursday, 12 Tevet, giving the opening keynote address. After his speech, the president participated in a panel discussion on “Israeli Hope: Partnership as an engine of growth.” ‘Israeli Hope’ is Beit HaNasi’s flagship program for strengthening civil relations and partnership between the four main tribes that make up Israeli society (secular, ultra-orthodox, religious and Arab).
'Israeli Hope’ works to promote meaningful interaction between the sectors and to create cooperation in key social and economic fields, including education, academia, employment, sport and local government. ‘Israeli Hope’ seeks to strengthen the ‘together’ of Israeli society by respecting each of the groups in order to ensure the strength and success of the State of Israel as a Jewish and democratic state.
In his address, the president said he wanted to hold up a mirror to Israeli society and to point out the change from a society of a majority and minorities, to one where there are four main sectors. “We have known about the demographic changes for some time, but I wanted us to look at them properly and to understand the challenge.”
“Facing up to that challenge will require us all to change. The question is not only how to make sure everyone gets good grades in math and Hebrew, but what each one of us needs to do to make sure that all citizens know ‘Israeliness’, so that their future employers – generally secular and religious people, today – will recognize them as part of the same Israel and will see their full potential. The challenge is not just producing Arab and ultra-orthodox university graduates, but that they will also apply for jobs in the belief that someone on the other side is genuinely interested in their skills.”
“How do we ensure ‘Israeli Hope’ for everyone?” asked the president. “How do we make the different systems ask themselves, ‘how do we need to change’?”
The participants in the panel discussion on partnership as an engine of growth were Reem Younis, CEO of Alpha Omega and a representative of the Collective Impact Initiative for a breakthrough in Arab employment, which has the endorsement of President Rivlin as part of ‘Israeli Hope’ in the field of employment; Mordechai Cohen, Director-General of the Interior Ministry; Professor Rivka Carmi, President of Ben-Gurion University; and Shmuel Abuav, Director-General of the Ministry of Education. Over the last year, President Rivlin and the Minister of Education launched the ‘Israeli Hope Trek’ with an aim of familiarizing participants within Israeli society.
Following the Israeli President, was a discussion between Pepsico CEO Roman Laguarta and SodaStream CEO Daniel Birnbaum. On stage was a glass bottle of Pepsi Cola, the Coke Cola was served by catering at the conference.
Though the conference was conducted in Hebrew, the SodaStream/Pepsico session and the following one with Sylvan Adams were conducted in English.
Adams, who made aliyah a couple of years ago from Canada, began by apologizing for his basic Hebrew. Adams has invested heavily in Israeli projects aimed to project a better image of Israel to the world. The international cycling race Giro Italia held its first run outside of Europe in May 2018, in Israel because as a cyclist Adams saw the potential of an international event with a billion spectator audience. Adams discussed his projects and inspirations with Globes correspondent Tal Schneider.
Panels in dozens of sessions included topics on business, equality in education, entrepreneurship and future of tourism, with Minister of Tourism Yariv Levin speaking after a panel of leaders in tourism, including Ilanit Melchior, Tourism in Jerusalem, and Joanna Landau of Vibe Israel.
Among the speakers included in photo essay are Attorney General Avichai Mandelblit, educator Adina Bar Shalom, and Beit Shemesh Mayor Aliza Bloch.