Toys R Us is taking another shot at opening up a store in the United States after its comeback plans were thwarted earlier this year due to the coronavirus pandemic.
The toy retailer’s parent company, WHP Global, an Orthodox Jewish-owned company, said Wednesday that it will open a two-level, 20,000-square-foot Toys R Us location at the American Dream megamall in New Jersey in the middle of this month, which will operate on extended hours for the remainder of the holiday season.
In addition to a variety of toy brands and gaming merchandise, WHP said the location will offer experiences for kids, including a two-story slide. It will also have a cafe and ice cream shop. The store will be located nearby the Nickelodeon Universe theme park and DreamWorks water park at the American Dream, adding it to a slate of experiential offerings at the property, which are in a separate wing from the retail stores.
The announcement comes after WHP relaunched Toys R Us’ website though a partnership with Macy’s in August. It’s also on track to open over 400 Toys R Us shop-in-shops in Macy’s department stores beginning next year.... Read More: CNBC