Jerusalem, Israel - July 20, 2020 - Apple Design Awards are annually given to eight innovative app developers. This year one of the winners was the animation app LOOOM, co-founded by Eran Hilleli and Finn Ericson. 

Hilleli, a talented graduate of Bezalel Academy of Art and Design, is presently a lecturer at the prestigious Jerusalem art school, living and working in Tel-Aviv, and serves as the animation director at HORNET. 

Hilleli grew up in Israel but spent two years in Ann Arbor, MI  when he was younger.  As a child, he was fascinated with the visual work of characters and stories from the Japanese animations of the 80s. He also enjoyed playing many of the computer adventure games popular at that time.

Using your finger or an Apple pencil, the digital software of the app and an iPad, the user, even as young as four, can "weave" or create colorful animations with LOOOM.

This year the awards were announced to the winners virtually, as COVID-19 restrictions prevented an awards ceremony. 

The co-founders of LOOOM from Iorama,  met as teenagers working in the same engineering studio, on a very special type of musical sequencer.  

Hilleli has presented at numerous interactive and gaming exhibitions over the past decade and at the Royal College of Art in the United Kingdom and the Zurich Game Fest in Switzerland in 2020.

The app is available on the App Store (for iPad only at the present time) for $9.99.

Remember the old Etch-a-Sketch pads? With children out of school and families looking for safe and educational activities at home, LOOOM is a drawing tool to create colorful animations. Watch out soon we could all be LOOOMing.