Just when you thought the world cannot stoop any lower… 

Balenciaga, a luxury fashion company, recently made headlines after launching the world’s most expensive trash bag. That is right, a fancy tote bag in the exact style as the classic white trash bag with red ties on top. This bag is currently selling online for $1790. 

We must ask ourselves, though, the following question: Who is the fool? Is the fool Balenciaga for designing the bag, or are the fools, perhaps, us humans, the people who buy the bag? 

Generally, companies produce and design products that are tailor made for the consumer. The company has designers that know the culture and society of the world, and will create products specifically with a particular audience in mind. 

The people of the world have reached a new low, so much so that luxury fashion companies are creating tote bags that look just like trash bags, because they know there are people that will buy them. 

When people fail to treat themselves and others with respect, it has tremendously negative ramifications. When people treat themselves and others as trash, they have no problem buying a trash bag that costs $1790. When people do not value themselves, they tend to place value on things that are inherently not valuable. The majority of people in today’s Western culture and society scream out in pain that stems from an over-abundance of self-disrespect and an over-indulgence of selfishness. There is a gaping black-hole of spiritual and meaningful neglect. 

The Jewish people, though, have a secret that helps us stay spiritually relevant in our day to day lives. We don’t view this world as an ends, in and of itself; rather, we understand that this world is a means, a means to something bigger, better, and broader. We realize that we are placed on this world for a purpose and mission, and we hold onto those spiritual anchors by means of learning Torah, davening, and performing good deeds. 

The Meoras Hamachpela was the cave where the Jewish greats were buried. It is called “Machpeila” – which means double, because it alludes to the fact that it had two floors. In Rashi’s verbiage, בית ועליה על גביו – a house with an upper story over it. If you think about it, this idea of בית ועליה על גביו is fundamental to Judaism. The בית alludes to this world, עולם הזה, where we live and conduct our lives. But, at the same time, we realize there is עליה על גביו, there is an upper story, an עולם הבא, that we are impacting and looking forward to. We understand that our actions down here directly impact what is up there.  

A Jew lives a meaningful life because he realizes his בית, his physical abode here on this world has an עליה על גביו, another floor, an upper story above it. Our actions here have eternal spiritual ramifications. Instead of feeling scared, let us realize we have a sacred mission.  

Have a holy Shabbos! Ori Strum