With the rising popularity of Orlando, Florida, as a Pesach destination, many hotel Pesach programs are seeing their business suffer as a result, Kosher Today reports.

While in previous years Pesach programs are already full to capacity this close to Yom Tov, this year magazines and newspapers are still carrying advertisements for several hotel programs desperate to fill their quotas for a profitable Yom Tov. One operator said that he identified more than a dozen of his guests from 2018 who are this year choosing Orlando instead.

Though Orlando does not offer the same amenities as hotel programs, it seems that families feel they are getting a similar vacation experience at lower costs and without having to revolve around a hotel’s schedule.

As reported on Matzav, Orlando is expected to host over 6000 families this Pesach, with over 35,000 Jews making the trip down south. Several minyanim have been set up to host the masses, as well as dozens of businesses based on providing comforts to the vacationers. Several companies are offering to deliver groceries, wine and matza, among other things. Additionally, makeup artists, hair stylists and personal trainers that are going with their families to Orlando have all offered special Yom Tov services for the duration of Pesach to their fellow travelers.