Josh Shapiro, the Pennsylvania attorney general who is running for governor, launched his first TV ads on broadcast stations statewide on Tuesday and the first thing he mentioned is his affinity for Shabbos Kodesh, JTA reports.

“Whether my day starts here in Bloomsburg, Uniontown, or anywhere in Pennsylvania, I make it home Friday night for Sabbath dinner because family and faith ground me,” Shapiro said, as the camera zooms in on a pair of challah breads under a cloth on the Shapiro family table.

The one-term attorney general is the only Democrat running for the nomination, while nine Republicans are duking it out for their party’s nomination.